With MASQTM our models behave like your research analyst

Our algorithms allow for multidimensional data extraction, non-linear context discovery, and enrichment with 10,000+ additional attributes.

Internal and 2nd Party

  • CRM Data Sources
    • Deal Velocity
    • Accounts information
    • Account Success KPIs
  • Marketing Automation
    • Email Stats
    • Channel Stats
    • Campaign Stats
  • 2nd Party Data
    • Website analytics
    • Content sources
    • Social handles

External Data Sources

  • Firmographics
  • Financials
  • Technographics
  • Human Resources
  • People related info

Maroon

  1. Prediction analytics
  2. Profile enrichment
  3. Data cleansing

Scored/ Enriched Leads

Name:John Doe

Company:Good ABC Corp

Phone:484 (620) 4049

Maroon Data
  • Customer Fit
  • Ready to Buy
  • Upsell
  • Churn Potential

No manual lead scoring rules

Rule-based lead scoring fails to account for up to 64% of buyer intent which is available externally and through classification.

Rule based scoring approach

Too hard to maintain. Guesses, not
based on data.

  • Visitor activity
    10
  • Requested e-book
    25
  • Unsubscribed from notifications
    -15
  • Lead Title
    30
  • Good Target Industry
    15
  • Personal Email
    -10
  • QQ Account up
    100

Maroon's Predictive approach

Comprehensive score with behavioral,
fit, and classification models.

  1. Customer data
  2. Maroon
    Context Discovery
  3. Predictive scoring & enriched accounts/leads

Learn about Maroon’s Credit monitoring capabilities

Single Interface

All your marketing insights accessible from a single customizable platform. Maroon allows you to access all targeted marketing insights, content insights (pre & post publication), market indicators etc.

Data Aggregation

Maroon uses column based databases that easily integrates web scrapped data, with built-in statistical techniques for profiling, clustering, forecasting, classifying, natural language processing and correlations.

Rapid Data Mining

Through our proprietary clustering algorithms, primary data mining on internal data occurs through a multi-threaded system, hence making it possible for MASQ™ to execute at a near real time.

Open APIs

We provide open APIs that help us integrate our data directly into your lead management platform. Our vision is to be able to achieve plug and play capabilities with approximate 90% of interoperable.

Data Classification

Maroon’s ability to create cache level clusters of web scrapped unstructured data and conduct initial analysis on the virtual data lake. This enables for noise filtering without any storage layer.

Customizable BI

With 3rd party integrations we provide tight & visually stunning dashboards to bring you information “just in time”. Our interface allows you to further add customization to role based BI that is hardwired into Maroon.

Web Scraping

We perform extensive scrapping of open sites; our scraping engines are at the heart of the data assimilation process. We leverage a host of 3rd party partnerships to enhance our proprietary datasets.

Artificial Intelligence

We perform extensive scrapping of open sites; our scraping engines are at the heart of the data assimilation process. We leverage a host of 3rd party partnerships to enhance our proprietary datasets.