Maroon Insights Raises Bridge Round Financing, Led by Lightyear Capital

Maroon Insights, a leading provider of predictive credit risk and sales intelligence solutions, has announced it has closed a pre-Series A financing round. Lightyear Capital LLC led the round along

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Covid-19 Impact analysis on US travel and tourism industry

An Industry Overview: The Global demand for Travel is down by 60%, and the U. S’s GDP is expected to shrink by $651 billion due to the impact of the

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Covid-19 Impact analysis on the healthcare sector

The outcry in virtually every country about the lack of equipment and supplies to test for and protect against COVID-19 will lead countries to reexamine their supply chains for critical

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  • July 27, 2020
  • Category: Blog

Risk impact caused by changes in company business cycles

Introduction: The business cycle refers to the downward and upward movement of GDP, or in business organisation terms, contribution to GDP in terms of product produced, investments in R&D, marketing

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  • July 27, 2020
  • Category: Blog

External data sources to improve risk aggregation profile

1. Firmographics:Online platforms like bbb.org, ZoomInfo, owler, LinkedIn, Rocketreach 2. HR: Turnover of CXO positions – google news search Irregular payroll reviews in past – indeed.com, glassdoor, seek.com(Australia) 401k data

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  • July 27, 2020
  • Category: Blog

Discovering risk macro indicators from primary research

Macroeconomics is a branch of economics that studies how the market systems that operate on a large scale in an economy behaves. It deals with the economy on an aggregate

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Covid-19 Impact analysis on real estate – residential

Industry before pandemic Before the pandemic had set in, the housing market was expecting a boom. The existing inventory was low due to the trade war with China, which supplies

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Covid-19 Impact analysis on the IT/ ITeS sectors

Due to the COVID-19 induced global economic recession, worldwide IT spending is projected to total $3.4 trillion in 2020, a decline of 8 percent from 2019. In October 2019, months

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Covid-19 Impact analysis on US construction industry

Overview: The construction industry is defined as the value of work put in place annually in the residential, non-residential, and civil engineering segments. The residential segment covers houses, dwellings, &

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Covid-19 Impact analysis on hospitality industry in the US

Key Industry Features Major segments include Hotels, Airlines, Car Rental, and Cruises. The industry has witnessed steady growth across its segments with hotels having the highest CAGR of 6%. Being

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Covid-19 Impact analysis on commercial real estate

Before the pandemic Before the Corona Virus outbreak came as a shock to the entire world, the Commercial Real Estate market generally looked positive. According to CBRE, the year 2020

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Covid-19 impact analysis on healthcare industry

An Industry Overview: Globally, the healthcare insurance market is expected to witness the fastest growth in APAC, progressing at a CAGR of 5.7% during the period 2019–2024 and Ambulatory care

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Covid-19 Impact analysis on the real estate sector

The global real estate market is expected to grow from $2,673.1 billion in 2019 to $2,696.7 billion in 2020, rising at a compound annual growth rate (CAGR) of 0.9%. The

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Covid-19 Impact analysis on travel and hospitality sector

This pandemic is the biggest challenge that any country has ever faced as international travel could be adversely impacted by up to 25 percent this year which is equivalent to

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Personalization has arrived

Nearly all (90%) of marketers believe individualized marketing is the future, moving “beyond segmentation to true one-to-one personalization in a real-time context,” per a new report from Teradata, a data

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Predictive in China

I’ve recently published two reports focusing on how to architect predictive analytics capability. These reports analyze the trends around predictive analytics adoption in China and discuss four key areas that EA pros

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Story: Profitability spike for SaaS using Predictive Marketing Insights

Chapter 1: Achieving revenue goals through Predictive B2B marketing The average marketing budget of a technology company is close to 4.3% of its total revenue. For example, a SaaS company

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