07 Nov17:22
07 Nov17:22
Nov 2016
Nov 2016
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PREDICTIVE IN CHINA

By Charlie Dai Predictive analytics has become the key to helping businesses — especially those in the highly dynamic Chinese…

07 Oct17:40
07 Oct17:40
Oct 2016
Oct 2016
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Personalization has arrived

Nearly all (90%) of marketers believe individualized marketing is the future, moving “beyond segmentation to true one-to-one personalization in a…

07 Sep17:55
07 Sep17:55
Sep 2016
Sep 2016
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Predictive for email marketing

As an email marketer, I think we’re in a really exciting and transformative time.  What used to seem impossible is…