Personalization has arrived

Nearly all (90%) of marketers believe individualized marketing is the future, moving “beyond segmentation to true one-to-one personalization in a real-time context,” per a new report from Teradata, a data

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Predictive in China

I’ve recently published two reports focusing on how to architect predictive analytics capability. These reports analyze the trends around predictive analytics adoption in China and discuss four key areas that EA pros

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Story: Profitability spike for SaaS using Predictive Marketing Insights

Chapter 1: Achieving revenue goals through Predictive B2B marketing The average marketing budget of a technology company is close to 4.3% of its total revenue. For example, a SaaS company

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