Chapter 1: Achieving revenue goals through Predictive B2B marketing The average marketing budget of a technology company is close to…
Business
By Charlie Dai Predictive analytics has become the key to helping businesses — especially those in the highly dynamic Chinese…
Nearly all (90%) of marketers believe individualized marketing is the future, moving “beyond segmentation to true one-to-one personalization in a…
As an email marketer, I think we’re in a really exciting and transformative time. What used to seem impossible is…