Maroon Bulletin – Onboarding
Maroon is a SaaS product for enterprise demand generation and revenue success. It applies the concepts of predictive analytics to discover deep buyer context, fit modelling and discovering net new accounts and insights.
Customers can get access to their instance of the Maroon Predictive Insights Platform within hours of signing the subscription agreement. Maroon will work with customers to get their initial model up and running and train customers on best practices around training set creation, modelling, etc. Below are the list of steps to go live, which will vary based on your business needs.
User Set Up
After purchase, customers get access to the Maroon’s predictive platform wherein all the users will be sent a registration link to sign up for the application. The admin users can add or create new users.
Integration & Data Set Up
Maroon’s predictive platform integrates with your CRM & MA tools to pull the records & data. For initial fetch & periodic records, an API level fetch is done to create predictive models. You can view the report or view of the latest CRM/MA integration statistics with Maroon’s product giving insights on the date of the last fetch of data, frequency, deals, leads, contacts, CRM opportunities collected. The frequency of fetch for leads, deals, opportunities & contacts collected through CRM/MA tools is on an hourly basis.
MASQ – Maroon Automated Sales Qualification is an effective predictive engine which discovers all virtues and peccadillo’s about your business, prospects, competitors. The predictive models usually get refreshed once in 2 weeks.
MASQ – Components
PRE BUILT DOMAIN KNOWLEDGE
A unique combination of human intelligence and the latest edge market research tools to create the largest adaptive business taxonomy. Comprising firmographics, business and behavioural data fields. With more than 7000 unique industry classifications, we locate your place in the industry map better than anyone else. Our proprietary algorithms come loaded with this intelligence to deliver you disruptive value.
MULTI-DIMENSIONAL DATA EXTRACTION
We aggregate information about your business from multiple data sources such as customer and analytics data platforms, market automation, salesforce automation platforms, CRM, content sources etc. All this data acts as a golden source for creating more comprehensive ideal customer profiles which come with deep buyer signals.
NON-LINEAR CONTEXT DISCOVERY
Our algorithms are non-linear classifiers, which behave like tesseracts operating on 10,000+ data attributes associated with each probable account to discover an infinite combination of who a qualification could take place. With decision trees to priorities features related attributes and regression and graph algorithms run millions of iterations to come up with insights that could never be spotted by a human eye.
10,000+ ATTRIBUTES FOR SIGNAL DISCOVERY
We collect and analyze over than 10,000 attributes about businesses. That includes data from our proprietary aggregators and 3rd party commercial data sources. We collect information about business around their firmographic, web and technographic profiles, we collect data about decisions makers and key influencers, financial and social performance indicators along with a whole lot of buyer intent through publications, journals and growth reports.
Our dedicated support team works towards resolving all your queries & providing enhanced customer experience. For any queries or issues related to the application, you can click on the Help icon below & we will get back to you within 24-48 hours. You can also find the help icon on your app to reach out to us for any queries.