
Benefits
Predictive Scoring
- Identify MQLs and automatically research every lead
- Utilize predictive scoring across campaign flows for laser focussed targeting and segmentation
- Excavate all the activity data for behavioural modelling
- Get hold of good leads that are stranded while being nurtured
Profile Management
- Create revenue generating marketing campaigns with valuable insights about prospects
- Leverage Maroon’s huge expanse of external signals to build hyper-segmented lists
- Create rich buyer personas to push directly into Marketo