Understand Yor Prospect's POV
Score your marketing leads with models accounting for behavior, fit and classification.
Opportunity Assignments
Organizations have problems of abundance of leads, with difficulty in assignment leading to loss of revenue. Only 30% of top leads account for 90% of revenue in any organization and with predictive you have the power to identify the special 30% and assign them to your best performing sales / marketing track.
- Predictive scoring for accounts and leads.
- Fit modeling
- Behavior modeling
- Classification models
- Opportunity identification and assignment
- Intent for marketing/ sales
- Account enrichment
- Work flow
- Opportunity timelines
- Churn analysis
- Account and marketing insights
Priotize by Conversion Propensity
Predictive
Leads regularly entering the funnel and CAC is being differentially applied based on predictive scoring
X leads entered 70% $ spent on top leads 30% of $ spent on the rest of the leads $$$$ revenue was realized since the over conversion shot up due to focus on high quality leads.
Without Predictive
Leads regularly coming into the funnel and customer acquisition cost is being applied equally to each lead.
X leads entered
$ marketing budget spent
$$ revenue was realized
Learn about predictive lear scoring
Advacned Segmentation
The problem with treating all inbound leads with equal priority
Less than 9% leads at TOFu qualify for a demo!
-
01 Lead to revenue ratios affecting unit economics.
-
02 Low SDR efficiency throwing budget out of hand
Result: No +ve movement
Name:John Doe
Title:CMO
Company:Outside of Target group
No. of Employees:1
Calls Made:8
Emails Sent:4
Result- Missed Opportunity, due to no lead prioritization
Name:Rachael Swann
Title:Head of Sales
Company:Inside Target Group
No. of Employees:3,500
Calls Made:0
Emails Sent:1
Treating all leads as equal is robbing you of 27% revenue success?
-
01 No lead segmentation for personalized targeting.
-
02 All leads flowing through the same personalized marketing funnel.
Less than 9% leads at TOFu qualify for a demo!
-
01 Lead to revenue ratios affecting unit economics.
-
02 Low SDR efficiency throwing budget out of hand
Name:John Doe
Title:CMO
Company:Outside of Target group
No. of Employees:1
Calls Made:8
Emails Sent:4
Name:Rachael Swann
Title:Head of Sales
Company:Inside Target Group
No. of Employees:3,500
Calls Made:0
Emails Sent:1
Treating all leads as equal is robbing you of 27% revenue success?
-
01 No lead segmentation for personalized targeting.
-
02 All leads flowing through the same personalized marketing funnel.
LineIntent helps enable predictive lead scoring by discovering prospect and external enrichment of about 10,000+ business attributes
Identify your account and lead personas
LineIntent understands your context by analyzing customers and segments based on demographic, financial, business and behavioral data.
Name:Mark Shell
Title:CIO - Infra
Customer Fit
- Segment:Very High
- Reason:No. Employees 2000
Industry:Advertising
Name:Anna Hathaway
Top priority lead
- Segment:Very High
- LineIntent Score:92
- Model Validation:Actively searching for relevant articles, high skill availability
Score and enrich your inbound to only chase prospects who are likely to buy
LineIntent’s predictive engine will score, enrich and prioritize your inbound with over 10,000+ business attributes about your prospects