Predictive solution for identifying cross sell priority accounts

By: Raunaq B.
Manager at Insights program, Tata Communications

The scores have been predictable, and the models are growing in confidence levels as opportunities mature and more and more behavior is aggregated. The product works well with intent by bringing together multiple dimensions into a single form attributing a lift. This is helpful as we look to directly incorporate this data into our sales and marketing funnels.

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