Intent for marketing
Helping marketers spot intent-to-buy as early as possible
What was the intent of each site visitor or each email opened? not just what the person happened to click on. Tracking and monitoring all activities that your target prospect does internally and externally provides an indication of preference, level of interest and true intent.
Gain a deep understanding of the context of each visitor’s interests and intent and ultimately predict the accounts buying propensity. Which products or content are of most interest and what could be underlying opportunity lying in this interest? Leverage MASQ’s context discovery capability which tracks site metadata to understand the visitor’s preferences and also assess sentiment of target account across multiple external channels to predict the who, what and when questions related to marketing.
Discovery of buyer intent, which is aggregated by tracking web-based impressions from multiple external B2B content sources, these impressions are then matched to corresponding account domains and built into named accounts. Spike, when discovered, validates the old adage of “finding a needle” in the haystack”.