Predictive Intent

Intent for marketing
Intent for Sales
Prospect DNA™

Intent for marketing

Helping marketers spot intent-to-buy as early as possible


What was the intent of each site visitor or each email opened? not just what the person happened to click on. Tracking and monitoring all activities that your target prospect does internally and externally provides an indication of preference, level of interest and true intent.

Asset 5Hiring IndicatorsOrganizational ChartsPortfolio matchingGeographyBudgetsAccount SentimentIndustry SentimentPredictive ClassificationNamed Account: A1


Gain a deep understanding of the context of each visitor’s interests and intent and ultimately predict the accounts buying propensity. Which products or content are of most interest and what could be underlying opportunity lying in this interest? Leverage MASQ’s context discovery capability which tracks site metadata to understand the visitor’s preferences and also assess sentiment of target account across multiple external channels to predict the who, what and when questions related to marketing.

Intent Spike

Discovery of buyer intent, which is aggregated by tracking web-based impressions from multiple external B2B content sources, these impressions are then matched to corresponding account domains and built into named accounts. Spike, when discovered, validates the old adage of “finding a needle” in the haystack”.

Asset 1Account: 1 - Searching for CRMAccount: 2 - Evaluating for CDNAccount: 3 - Needs a predictive solutionIntent spike grid
Fills data voids
Enrichment is crucial in filling up data voids by providing complementing insights into a lead’s needs, interests, and intent and combining data from unstructured information culled from the open and social web enhancing the ability of a scoring mechanism to perform logical segmentation, directing you to your best sales opportunities.
Actionable insights
Maroon’s predictive analytics platforms features advanced technology to transform unstructured data from the web into a usable format that is actionable with the most up-to-date information.
Enhance signals
Enrichment done on a continuous basis and in real time taking into account rapidly changing indicators from web sources that can influence scoring frameworks. Ongoing lead enrichment helps sales and marketing teams high values leads based on an integrated view that accounts for a wide range of factors.
Increase in pipeline velocity 40%
Cross-sell/up-sell opportunities 25%
Reduced churn rate 40%
Increase in qualified lead to sales 50%

AI predicts the future, Maroon helps you create it.