Intent for marketing
Helping marketers spot intent-to-buy as early as possible
What was the intent of each site visitor or each email opened? not just what the person happened to click on. Tracking and monitoring all activities that your target prospect does internally and externally provides an indication of preference, level of interest and true intent.
Gain a deep understanding of the context of each visitor’s interests and intent and ultimately predict the accounts buying propensity. Which products or content are of most interest and what could be underlying opportunity lying in this interest? Leverage MASQ’s context discovery capability which tracks site metadata to understand the visitor’s preferences and also assess sentiment of target account across multiple external channels to predict the who, what and when questions related to marketing.
Discovery of buyer intent, which is aggregated by tracking web-based impressions from multiple external B2B content sources, these impressions are then matched to corresponding account domains and built into named accounts. Spike, when discovered, validates the old adage of “finding a needle” in the haystack”. We use IP tracking to triangulate account IDs
“The product works well with intent by bringing together multiple dimensions into a single form attributing a lift. This is helpful as we look to directly incorporate this data into our sales and marketing funnels.”
– Raunaq Bathija, Marketing Insights,
Intent for sales
Load intent into opportunities and enrich with relevant attributes
Named accounts for targeted ABM campaigns
Jump start your ABM campaigns on your existing accounts with building portfolio based named account lists. MASQ™ automatically creates a deep ideal customer profile after mining and modeling transactional, marketing and external data. The product loads additional decision makers and intent on portfolio opportunities which are then made available to you for downloads through prospect DNA parameters.
Initiating ABM campaigns in the most efficient manner keeping in view of structural complexities is a norm and not a niche with Maroon’s ABM playbooks.
Enrich with relevant attributes
AI predicts the future, Maroon helps you create it.
Identify the unique attributes of your most relevant prospects that are most likely to convert through Maroon’s Prospect DNA. It helps you to identify, define & quantify the lift of each attribute which can be a key towards achieving goals across all functions.(Marketing ROI – CMO, CRR Lift – CRO, Sales cycle reductions for SDR’s etc)