Understand Your Prospects's POV
Score your marketing leads with models accounting for behavior, fir and classification
Opportunity Assignment
Organizations have problems of abundance of leads, with difficulty in assignment leading to loss of revenue. Only 30% of top leads account for 90% of revenue in any organization and with predictive you have the power to identify the special 30% and assign them to your best performing sales / marketing track.
- Predictive scoring for accounts and leads.
- Fit modeling
- Behavior modeling
- Classification models
- Opportunity identification and assignment
- Intent for marketing/ sales
Is your organization predictive ready?
Intent For Sales
Intent for opportunity sizing
Estimate the size of the opportunity and time for conversion of an opportunity into a customer. Uniquely segment your opportunities with revenue potential, propensity for conversion, highest retention grade prospects etc.
Intent for cross sell / up sell
Score and prioritize all opportunities and customers for cross sell and up sell potential. Enriching accounts with relevant details to make them qualification ready, discovering cross-sell opportunities extrinsically and internally
Intent for segmentation
Create advanced segments of your accounts across multiple parameters such as revenue success, execution ability, new territory, target industries. Know how you stack up against competitive landscape and drive effective sales campaigns.
Named accounts for targeted ABM campaigns
Jump start your ABM campaigns on your existing accounts with building portfolio based named account lists. MASQ™ automatically creates a deep ideal customer profile after mining and modeling transactional, marketing and external data. The product loads additional decision makers and intent on portfolio opportunities which are then made available to you for downloads through prospect DNA parameters.
How about your potential customers, the better you can deliver relevant messaging to the right people at the right time. Use this worksheet to identify key traits for the various descision.
| ABM Overview Sheet | ||
|---|---|---|
| Industry | Company Size | Revenue |
| Company Name 1 | Mid Size, employees 100-500 | $50M |
| Company Name 2 | Big Size, employees 5001-1000 | $800M |
| Named Accounts | ||
| Named Accounts | Targeted Personas (Department, Job Title) |
Responsibilities |
| Campaign Content Assets (Key pieces of content & creative required to leverage or create the campaigns) | ||
| Webinar | Video Testimonials | Customer Case Studies |
| Keywords in that particular industry Personas or decision makers Editor articles published, context, keywords topics covered |
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Enrich with relevant attributes
Fills data voids
Enrichment is crucial in filling up data voids by providing complementing insights into a lead’s needs, interests, and intent and combining data from unstructured information culled from the open and social web enhancing the ability of a scoring mechanism to perform logical segmentation, directing you to your best sales opportunities.
Actionable insights
LineIntent’s predictive analytics platforms features advanced technology to transform unstructured data from the web into a usable format that is actionable with the most up-to-date information.
Enhance signals
Enrichment done on a continuous basis and in real time taking into account rapidly changing indicators from web sources that can influence scoring frameworks. Ongoing lead enrichment helps sales and marketing teams high values leads based on an integrated view that accounts for a wide range of factors.