Understand your prospect’s POV
Score your marketing leads with models accounting for behavior, fit and classification.

The problem with treating all inbound leads with equal priority

Less than 9% leads at TOFu qualify for a demo!

  • Lead to revenue ratios affecting unit economics.
  • Low SDR efficiency throwing budget out of hand
Result: No +ve movement

Name:John Doe

Title:CMO

Company:Outside of Target group

No. of Employees:1

Calls Made:8

Emails Sent:4

Score and enrich your inbound to only chase prospects who are likely to buy

Maroon’s predictive engine will score, enrich and prioritize your inbound with over 10,000+ business attributes about your prospects

Result- Missed Opportunity, due to no lead prioritization

Name:Rachael Swann

Title:Head of Sales

Company:Inside Target Group

No. of Employees:3,500

Calls Made:0

Emails Sent:1

Treating all leads as equal is robbing you of 27% revenue success?

  • No lead segmentation for personalized targeting.
  • All leads flowing through the same personalized marketing funnel.

Maroon helps enable predictive lead scoring by discovering prospect and external enrichment of about 10,000+ business attributes

Identify your account and lead personas

Maroon understands your context by analyzing customers and segments based on demographic, financial, business and behavioral data.

Name:Mark Shell

Title:CIO - Infra

Customer Fit

  • - Segment:Very High

  • - Reason:No. Employees 2000

  • Industry:Advertising

Score and enrich your inbound to only chase prospects who are likely to buy

Maroon’s predictive engine will score, enrich and prioritize your inbound with over 10,000+ business attributes about your prospects

Name:Anna Hathaway

Top priority lead

  • - Segment:Very High

  • - Maroon Score:92

  • - Model Validation:Actively searching for relevant articles, high skill availability

Score and enrich your inbound to only chase prospects who are likely to buy

Maroon’s predictive engine will score, enrich and prioritize your inbound with over 10,000+ business attributes about your prospects

With MASQTM our models behave like your research analyst

Our algorithms allow for multidimensional data extraction, non-linear context discovery, and enrichment with 10,000+ additional attributes.

Internal and 2nd Party

  • CRM Data Sources
    • Deal Velocity
    • Accounts information
    • Account Success KPIs
  • Marketing Automation
    • Email Stats
    • Channel Stats
    • Campaign Stats
  • 2nd Party Data
    • Website analytics
    • Content sources
    • Social handles

External Data Sources

  • Firmographics
  • Financials
  • Technographics
  • Human Resources
  • People related info

Maroon

  1. Prediction analytics
  2. Profile enrichment
  3. Data cleansing

Scored/ Enriched Leads

Name:John Doe

Company:Good ABC Corp

Phone:484 (620) 4049

Maroon Data
  • Customer Fit
  • Ready to Buy
  • Upsell
  • Churn Potential

No manual lead scoring rules

Rule-based lead scoring fails to account for up to 64% of buyer intent which is available externally and through classification.

Rule based scoring approach

Too hard to maintain. Guesses, not
based on data.

  • Visitor activity
    10
  • Requested e-book
    25
  • Unsubscribed from notifications
    -15
  • Lead Title
    30
  • Good Target Industry
    15
  • Personal Email
    -10
  • QQ Account up
    100

Maroon's Predictive approach

Comprehensive score with behavioral,
fit, and classification models.

  1. Customer data
  2. Maroon
    Context Discovery
  3. Predictive scoring & enriched accounts/leads

Learn more about predictive lead scoring?